Real Data: Which AI Model Generates the Best Tweets?

The Experiment

We analyzed 10,000 tweets generated through MyPosts across all available AI models, tracking engagement metrics to determine which models produce the most effective Twitter content.

Performance Rankings

1. Claude 3 Opus - The Champion

Engagement Rate: 4.2%

• Best for: Thought leadership, complex topics
• Strengths: Nuanced understanding, creative hooks
• Weaknesses: Slower generation, higher cost
• Token usage: ~150 per tweet

2. GPT-4 - The Reliable

Engagement Rate: 3.8%

• Best for: Professional content, threads
• Strengths: Consistent quality, structured output
• Weaknesses: Sometimes verbose
• Token usage: ~120 per tweet

3. Claude 3 Sonnet - The Balanced

Engagement Rate: 3.5%

• Best for: Daily posts, varied content
• Strengths: Good quality/speed ratio
• Weaknesses: Less creative than Opus
• Token usage: ~100 per tweet

4. Grok - The Trendy

Engagement Rate: 3.2%

• Best for: Current events, viral content
• Strengths: Twitter-native understanding
• Weaknesses: Limited availability
• Token usage: ~110 per tweet

5. GPT-3.5 - The Workhorse

Engagement Rate: 2.9%

• Best for: High volume, simple posts
• Strengths: Fast, affordable
• Weaknesses: Generic output
• Token usage: ~80 per tweet

6. Claude 3 Haiku - The Speedster

Engagement Rate: 2.7%

• Best for: Quick updates, responses
• Strengths: Lightning fast, cheap
• Weaknesses: Basic content only
• Token usage: ~60 per tweet

Content Type Analysis

Best Model by Content Type

Threads: GPT-4

• Superior structure
• Logical flow
• Consistent voice

Viral Hooks: Claude 3 Opus

• Creative angles
• Emotional resonance
• Unique perspectives

Educational: Claude 3 Sonnet

• Clear explanations
• Good examples
• Balanced depth

News Commentary: Grok

• Current awareness
• Platform understanding
• Trending topics

Cost vs Performance

ROI Analysis

Claude 3 Haiku: $0.001/tweet, 2.7% engagement
GPT-3.5: $0.002/tweet, 2.9% engagement
Claude 3 Sonnet: $0.003/tweet, 3.5% engagement
GPT-4: $0.008/tweet, 3.8% engagement
Claude 3 Opus: $0.015/tweet, 4.2% engagement

Best Value: Claude 3 Sonnet offers the optimal balance of quality and cost for most users.

Industry-Specific Results

Tech Content

1. Claude 3 Opus (4.5% engagement)
2. GPT-4 (4.1% engagement)
3. Claude 3 Sonnet (3.7% engagement)

Marketing Content

1. GPT-4 (4.0% engagement)
2. Claude 3 Opus (3.9% engagement)
3. Grok (3.4% engagement)

Personal Branding

1. Claude 3 Opus (4.8% engagement)
2. Claude 3 Sonnet (3.6% engagement)
3. GPT-4 (3.5% engagement)

Optimization Tips

Model Rotation Strategy

• Use Haiku for volume posting
• Deploy Opus for important content
• Mix models for variety
• Save GPT-4 for threads

Prompt Engineering Impact

Same prompt, different models:

• 20% improvement with optimized prompts
• Model-specific prompting matters
• Context length affects quality

Key Takeaways

1. No single best model - Choose based on use case
2. Mixing models creates more natural variety
3. Cost doesn't always equal quality for simple posts
4. Prompt quality matters more than model choice
5. Test and measure your specific audience

MyPosts makes it easy to switch between models and find what works for your audience!