Case Study: 0 to 25K Followers in 90 Days with MyPosts

The Challenge

Sarah, a SaaS founder, needed to build her Twitter presence but had only 2 hours per week for social media. Starting from 312 followers, she set an ambitious goal: 25,000 followers in 90 days.

The Strategy

Week 1-2: Foundation

• Connected Twitter to MyPosts
• Imported tech and startup topic libraries
• Created 50 evergreen posts
• Set up auto-scheduler for 5 posts daily

Week 3-4: Content Pillars

Established four pillars:

1. SaaS insights (30%)
2. Founder journey (30%)
3. Tech tutorials (25%)
4. Industry news (15%)

Week 5-8: Scaling

• Increased to 8 posts daily
• Added 2 threads weekly
• Enabled AI model rotation
• Implemented engagement tracking

Week 9-12: Optimization

• Analyzed top performers
• Refined posting times
• Focused on viral formats
• Increased thread frequency

The Tools

MyPosts Features Used

• Auto-scheduler: 90% of posts
• AI Models: Claude 3 Sonnet (60%), GPT-4 (40%)
• Thread Builder: 2-3 weekly threads
• Topic Libraries: Tech, Startup, Marketing
• Analytics: Daily performance review

The Results

Follower Growth

• Day 1: 312 followers
• Day 30: 4,847 followers
• Day 60: 14,523 followers
• Day 90: 26,238 followers

Engagement Metrics

• Average engagement rate: 3.8%
• Best performing post: 45K impressions
• Total impressions: 2.3M
• Profile visits: 85K

Content That Worked

Top Thread Format

"I analyzed 100 successful SaaS companies.

Here are 10 patterns every founder should know:"

(15K impressions, 450 retweets)

Best Single Post

"Your SaaS doesn't need more features.

It needs more clarity."

(45K impressions, 1.2K likes)

Viral Hook Formula

• Problem statement
• Contrarian view
• Specific solution
• Clear value prop

Time Investment

Weekly Breakdown

• Content planning: 30 minutes
• MyPosts setup: 15 minutes
• Engagement: 45 minutes
• Analytics review: 30 minutes
• Total: 2 hours/week

Automation Savings

• Manual posting would require: 15 hours/week
• Time saved: 13 hours/week
• Efficiency gain: 650%

Key Lessons

What Worked

1. Consistency beats perfection - Daily posting crucial
2. Threads drive growth - 10x more followers than singles
3. Engage early - First hour determines viral potential
4. Test everything - Data beats assumptions
5. Mix AI models - Variety keeps content fresh

What Didn't Work

• Over-promotional content
• Generic motivational quotes
• Posting without engaging
• Ignoring analytics
• Single model dependence

The Investment

Monthly Costs

• MyPosts subscription: $29
• AI tokens (Claude/GPT): $45
• Total: $74/month

ROI Calculation

• Newsletter subscribers gained: 3,200
• Customer lifetime value: $150
• Revenue attributed: $48,000
• ROI: 648x

Replication Blueprint

Days 1-30

1. Set up MyPosts
2. Define content pillars
3. Create 100 posts buffer
4. Post 5-8 times daily
5. Engage 30 min daily

Days 31-60

1. Analyze performance
2. Double down on winners
3. Increase thread frequency
4. Build relationships
5. Guest on other accounts

Days 61-90

1. Optimize everything
2. Scale what works
3. Cut what doesn't
4. Leverage momentum
5. Convert to business value

The Secret Sauce

The real magic wasn't just automation—it was using MyPosts to maintain quality at scale while having time to genuinely engage with the growing community.

Your 25K followers are waiting. Start with MyPosts today!